Our Story
Juicyverse began in the pandemic in 2021 as Juicy Apron — when families cooked together, rediscovered connection and found joy around the table. Inspired by those intimate moments, our founder, Shraddha Negi, a textile designer and NIFT alumna, launched the brand with just two aprons. We gradually pivoted into table linen, and in March 2025 rebranded as Juicyverse to expand into a design-led lifestyle universe.
Our aspiration is clear — to build a global brand rooted in Uttarakhand, yet resonating with women everywhere.
We recently opened our first flagship space at Address One, Malsi, Dehradun, inside the UNHU Startup Emporium — a milestone as meaningful as the ones we design for.
Today, Juicyverse is an ode to women — their journeys, their nature-rooted spirit, their colour, their courage and their confidence to hold their heads high.
We exist to remind women to celebrate the milestones they once overlooked —
and the way this brand has unfolded is our own milestone,
a reminder of what becomes possible when a woman chooses herself.
Every woman tells a story — and every story deserves pieces that honor it.
That’s why we create purposeful, premium and sustainable products that go beyond utility;
they are expressions of identity, confidence, colour and the milestones she chooses to celebrate.
From table and kitchen linens to everyday bags and lifestyle accents,
our collections are vibrant, creative and original — designed to mix, layer and curate spaces that reflect who she is and how she lives.
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​What Makes Us Special?
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​We design for women who live boldly, not ordinarily. ​ Our pieces are created for expressive, travelled, confident women who value identity over trend —
women who carry stories, color and milestones with pride. -
Every product honors meaning, not just aesthetics. Whether it’s a bag, linen or accessory, each piece is thoughtfully crafted to reflect personality, purpose and the journey she is on-making everyday objects feel like extensions of who she is.
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We are Uttarakhand’s first designer lifestyle brand rooted in nature-inspired design with global aspirations.We offer original, high-quality pieces that stand apart and inspire conscious, living.
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Our Vision
Juicyverse exists to build a tribe of women who skip the ordinary and honour their journeys with colour, confidence and meaning.
As Uttarakhand’s first design-led brand with global aspirations, we create original, story-driven pieces that help women celebrate the milestones they once overlooked —
where self-worth finds expression, and she finally chooses herself.
At Juicyverse, we create for women who skip the ordinary — women who carry stories, colour and confidence. Our pieces are for the travelled, original soul who chooses meaning over trends. Here, style is a celebration of her journey and every milestone she deserves to honor.
"For women who don’t just live life — they honor every milestone in color, courage and style.”
JUICY Verse: Quality Of Life
Full of Color Full of Life
Let’s celebrate together. Let’s gift emotions. Welcome to Juicy Verse.
Meet the Founder
Shraddha Negi
Textile Designer | NIFT Alumna | Accidental Entrepreneur
At first glance, starting a business wasn’t part of my plan—it was a serendipitous twist of fate. I’ve always been passionate about textile design, and that passion has fueled my 20-year career working with renowned export houses and brands. However, the global pandemic changed everything. It not only disrupted our lives but also pushed me to rediscover myself and embrace the unexpected.
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When Covid-19 struck, I made the difficult decision to leave my job at Ritu Kumar Home and return to my hometown, Dehradun, nestled in the heart of Uttarakhand. Life here came with its own set of challenges, but it also gave me the space and clarity to explore a new path. It was during this time of reflection and uncertainty that I discovered my ikigai—a Japanese concept that means “reason for being.” What started as a simple creative project, designing aprons with love and care, quickly gained momentum.
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Today, that passion project has grown into Juicy Verse, a vibrant and heartfelt gifting brand that celebrates creativity, craftsmanship, and thoughtfulness. Juicy Verseis incubated as a startup with UPES, Dehradun, and proudly recognized by Startup India, Uttarakhand—a journey that feels nothing short of magical.
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Building this brand hasn’t just been about creating products; it’s been about unlearning, relearning, evolving, and repeating. These four pillars are the mantra that keep me grounded and constantly inspired.
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Through Juicy Verse, I’ve found immense joy in meeting people, sharing stories, and creating something that is so close to my heart. As our journey continues to unfold, I invite you to join us, celebrate with us, and be a part of this dream-turned-reality.
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Welcome to Juicy Verse—where passion meets purpose, and every product tells a story. Join our tribe and become a part of something unique!
“When a woman chooses herself, she changes her world —
Juicyverse exists to design the pieces she chooses along the way.”